Google Analytics 4 (GA4) is the latest version of Google Analytics, which was released in October 2020. It is designed to provide a more comprehensive and flexible platform for tracking and understanding user behavior on websites and mobile apps. It also tracks the complete journey of users on websites and mobile apps by measuring their actual experiences.
If you’re interested in migrating to Google Analytics 4, here are a few things you can do to get started:
- Setup GA4
o set up GA4, you will need to create a new GA4 property in your Google Analytics account. This process is similar to setting up a new Universal Analytics property, but there are a few key differences. You can follow the instructions in the Google Analytics Help Center to set up your GA4 property.
- Migrate your data
If you have an existing Universal Analytics property and want to migrate your data to GA4, you can use the GA4 Migration Tool to help you with the process. The tool will guide you through the process of transferring your data from Universal Analytics to GA4.
- Test your implementation
Once you have set up GA4 and migrated your data, it’s important to test your implementation to make sure everything is working as expected. You can use the GA4 DebugView to view real-time data from your website or app and verify that events and parameters are being collected correctly.
- Monitor and optimize your results
After you have set up GA4 and migrated your data, you can start using the new features and capabilities of GA4 to better understand and optimize your website or app. You can use the GA4 reports and analytics tools to monitor your results and make data-driven decisions to improve your website or app.